Right Coast Pizza

Right Coast Pizza came to us with a logo in hand and needed help to extend it into a coherent brand. They had a single, established location in the suburbs and would soon be opening a second one in another city, so it was time to move beyond their homegrown, mom-and-pop feel. From the first meeting it was obvious that this was a fun group who loved everything about the pizza culture. We leveraged who they are as we evolved what they had into a wider, formalized brand.

We engaged humor to cut through the typical restaurant marketing to position Right Coast Pizza as a great place to hang out, not just a great place to eat. We commissioned custom illustrations for just the right feel and even created a one-off Right Coast-branded beer app that leverages a third-party beer database for descriptions and tasting notes. iPads replace printed beer menus, which is not only fun for the customers, it makes it super easy for the staff to keep the list current with what’s on tap.