The Parallel Apartments
The Parallel Apartments. The intersection of sophisticated living and superior location. New, modern apartments in one of Metro Denver’s premier locations. The Parallel Apartments are a new multifamily transit oriented. development in Denver, Colorado. The Parallel offers sophisticated architecture and amenities with a direct connection to an urban lifestyle — located directly across from a light rail station.
I developed the name and positioning along with the identity, brand language, signage and digital marketing materials.
PROJECT ELEMENTS
- Naming
- Brand Strategy
- Positioning
- Messaging
- Identity
- Signage
- Environmental Branding
- Website Design