Skylark ATX
Concepts for a multifamily development in Austin, Texas. The name Skylark is a representation of a free spirit and living life elevated. Being in Austin, Texas authenticity and history of place are very important. These brand concepts embody those notions by combining the rustic lark illustrations, and subtle visual references to music with a variety of textures and graphic elements to create personality and recognition. These concepts were developed while working for MilesBrand.
PROJECT ELEMENTS
- Brand Positioning
- Naming
- Identity
- Marketing
- Social
- Web