Continental

The Transmission Business Unit of Continental Automotive needed to fundamentally shift the way they sold their products from passively waiting for their customers to reach out to proactively showcasing the potential ways automakers could a Continental’s wide array of products into their vehicle designs.

We decided it was better to show than to just tell. To simplify the complexity of their offerings, we created videos that were more graphical than spec driven. We also developed an augmented reality application that enabled trade show participants to interact with an assortment of Continental products and see the potential systems they could enable. As a participant holds the iPad up to the banners at the booth, the graphic triggers the AR experience. The content and user experience was designed for Continental to use for external sales as well as internal training tools.