Apollo Prep

Apollo Prep is a start-up SAT prep service that connects high-achieving students with proven STA test experts to help these students prep smarter, score higher, and aim further. I worked with the founders to develop a messaging and brand strategy that positioned their new product as a best-in-class service in this growing space. We also designed and tested a beta version of the student testing UI/UX as ell as the physical supporting materials and digital outreach. The logo that was designed became an award-winning mark and helped establish this new brand in the market.