The Ranahan
These concepts were developed while working for MilesBrand, for a multifamily development in Austin, TX. The “Ranahan” is known as a top ranch hand or a good all-around cowboy. Someone in the know and a person you can count on. These traits are perfect for describing this new southwestern community. A strong personality and attitude draw the lively young professional demographic this place is designed for.
PROJECT ELEMENTS
- Brand Positioning
- Naming
- Visual Language
- Identity
- Web
- Marketing Materials