The Parallel Apartments

The Parallel Apartments. The intersection of sophisticated living and superior location. New, modern apartments in one of Metro Denver’s premier locations. The Parallel Apartments are a new multifamily transit oriented. development in Denver, Colorado. The Parallel offers sophisticated architecture and amenities with a direct connection to an urban lifestyle — located directly across from a light rail station.

I developed the name and positioning along with the identity, brand language, signage and digital marketing materials.

PROJECT ELEMENTS

  • Naming
  • Brand Strategy
  • Positioning
  • Messaging
  • Identity
  • Signage
  • Environmental Branding
  • Website Design